You are probably like - "Ra Who?!"  Well well, allow me to elaborate my little learner.   "Rara Avisa" means rare bird in latin.  To be perfectly factual - rara avis (without the 'a' at the end) is the true term.  But in a moment of being me... I added an 'A' to add character. Rara Avisa will likey be the name of my new business going forward (oooh, I like it even better when I type it).  You can ask my BFF's KD and Squeazie - I have been to East Ballyhack and back trying to figure out what I want to call my "operation."  Everytime I come up with what I think is the name... I immediately purchase the domain.  Within a week, I'm back to the drawing board.  About 23 domains later... (literally) - I think I have found it.  Afterall, I have never felt inclined to blog about it... so it's gotta be different right?  (By the way - if anyone wants to buy one of my 23 domains, i'm willing to negotiate). At any rate - I thought I would document my journey to building what I am hoping to be my legacy. Once I work it out in my head - you will be the first... well -- like the 10th to know. Got the name... I suppose that's important.