I have written it down, crossed it out, made modifications, re-written the revision,  doodled on top of it, lost it, found it, lost it again, spilled my chai tea on it, ripped it from my dogs mouth, read it, re-read it... and still... I'm not happy with it.

I'm talking about my business plan.  The more and more thought I put into it, the more I hate the whole idea of it.  Whatever happened to playing it by ear?  I don't know what I estimate my profits to be! I don't know how I plan to market! I don't have a ten year plan! Does this make me a bad aspiring entrepreneur?  Why can't I just try something... and see how it works.  If it doesn't, change, modify, alter... accordingly.

With modern societies' peaks and valleys (dot com, economy, housing market) it seems that a business plan is more presumptious than just going with the flow.  Who can really know?  Established entrepreneurs that I regard highly tell me that a business plan is simply to let investors, supporters and/or business partners know that I have at least considered things such as profit, and marketing strategy...

Great. I have considered it, its in a notebook somewhere... now let's make some money shall we?

All that to say - I guess you can say I went out on a limb, business plan-less, and decided to pull together 6 greeting cards, to sell as a set.  I have them on Etsy right now, and depending on how they do, I may approach some small cafes in the area and see if they are interested in selling them.  At the end of the day - the best way to forecast is to just put yourself out there and see how it goes... win or lose, you learn something valuable.  Something a document full of God knows what can't tell you...