playing with fire.
Wednesday, November 18, 2009 at 3:52PM 
Someone who doesn't know me told me today "you are really cool." When I asked him 'why' - he replied, "because you are talking to someone you don't even know."
.....hmmm.
While i'm not sure I follow his rationalization for what makes me, or anyone else for that matter, 'cool' - it did get me thinking. I realized that as outgoing as I consider myself to be, as open as I am to genuine conversation with strangers, and as much as I love to hear myself talk.... I am completely shy and anti-brave when it comes to social marketing (for my personal business). There are many ironies in this that don't require elaboration, but the biggest irony in my shyness is that I am an account manager at a web design and development agency... and we build social marketing campaigns for businesses. But when it comes to my personal ventures... I'm totally reluctant and shy. It's like playing with fire.
Half of me argues that my shyness comes from the whole 'ignorance is bliss' belief. Because I am in the web business, and I have created social marketing campaigns for a good number of companies, I know it's power. I have seen its successes, and I have seen its failures. It is my lack of ignorance to the topic that has me nervous, and cautious.
The other half of me (yes, I have arguments with myself) argues that my shyness comes from fear of failure. I know that getting up my website will lend credibilty, and printing out my business cards will decrease those awkward moments at networking functions when the question right before the conversation ends is 'do you have a card?' I know that a FaceBook page for my business will keep my friends, current clients, and potential clients in the loop. I also know that people don't forget, and if I start out wrong, it may be a difficult mistake to rectify.
That said, today I entered a brave new world, played with fire, and finally created a FaceBook page for my personal business, Unscriptd. In filling out my profile for Unscriptd, I was asked what year we were founded. I debated this for a whole 5 minutes. This business has been a part of me for years. But it just began to take flight this year... so 2009 it is. Why it took me so long to do... the argument continues... but it's done. One step closer to being socialized.





